Sympower

Founders: Oliver and Alexander Kent-Braham
Year Founded: 2017
Location: London, UK

Marshmallow is a technology-driven car and van insurance provider based in London, UK. The company was founded in 2017 by brothers Oliver and Alexander Kent-Braham. Marshmallow’s core focus is providing more affordable insurance options to underserved customer segments through the use of data and advanced technology. Unlike traditional insurers, Marshmallow leverages alternative data sources and machine learning algorithms to assess risk and price policies more accurately.

This data-driven approach allows Marshmallow to offer competitively priced insurance products to customers who may have been overlooked or charged higher premiums by legacy providers. The company’s target market includes young drivers, gig economy workers, and other groups that often face challenges obtaining affordable coverage.

By harnessing technology, Marshmallow aims to make the insurance purchasing process more transparent and seamless for customers. The company’s digital-first model allows for a streamlined application and claims process, reducing the administrative overhead typically associated with traditional insurance.Marshmallow’s innovative use of data and technology has helped it disrupt the car and van insurance market in the UK. The company’s customer-centric approach and focus on underserved segments have contributed to its growth and success since launching in 2017.